Covers the theory and application of entrepreneurship and leadership principles through integrating a community-based service-learning project, guest speaker presentations, and on-site visits to new ventures and regional resource centers.
Examines scientific procedures applicable to marketing research, including methodological considerations of defining information needs, determining research design, collecting/analyzing data, and report preparation.
Examines the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness. Covers relevant digital marketing aspects more broadly, including emerging electronic commerce and mobile marketing topics.
Introduces fundamental principles of computer networks, hardware, facilities and related equipment/processes used to support IT services. Includes physical, virtual and cloud based servers and networks ranging from personal to global.
This course examines design and management of service businesses, including processes, technology, location, customer service and capacity.
Apply project management skills to a simulated or live project. Develop project justification and plan, and execute the project plan and track performance.
Learn the advanced tools and techniques of project management, including WBS, budgeting and scheduling projects, and evaluating and terminating a project.
Learn the essential skills for effective project management, including emotional intelligence, teamwork, project leadership, ethics, and communication.
This course covers the Project Management Body of Knowledge (PMBoK) specified by Project Management Institute (PMI) in detail.
Explore buying decision processes in households, businesses, and other organizations as they impact the strategic marketing planning process.
