Introduces the general marketing process, which is involved in the distribution and exchange of goods and services. Surveys product, pricing, promotion, distribution, and buyer behavior variables within the context of market planning.
Prerequisite: ECON 120 Microeconomics
Semesters Offered: Spring 2021, Spring 2022, Spring 2023, Summer 2021, Summer 2022
Degree Level: Bachelor's
Course Track: Business Foundation Core Courses (18 credits)