MKT 350 Marketing Principles

Introduces the general marketing process, which is involved in the distribution and exchange of goods and services. Surveys product, pricing, promotion, distribution, and buyer behavior variables within the context of market planning.

Prerequisite: ECON 120 Microeconomics

MKT 350 course syllabus

Semesters Offered: Fall 2021, Spring 2021, Spring 2022, Summer 2021, Summer 2022

Credits: 3

Degree Level: Bachelor's

Course Track: Business Foundation Core Courses (18 credits)