Covers state-of-the art tools and techniques for search engine optimization including: search engine algorithms, keyword research, on page/technical SEO, schema, off page/link-building, local SEO, voice search, domain authority, KPIs, dashboards, position tracking, content channel matrix, user experience (UX),third party SEO tools, SEO ethics/best practices, SEO v. PPC, and SEO trends. (3 credits)

DMK 700 course syllabus