Earn your Digital Marketing Graduate Certificate from the University of Wisconsin.

Flexible, 100% online.

Digital marketing has transformed the way organizations interact with their audiences. As technologies and tools continue to evolve, marketers must stay up-to-date on the latest trends and best practices.

In the Digital Marketing graduate certificates, offered in partnership with the Digital Marketing Institute (DMI), you’ll build on your bachelor’s degree to gain the digital marketing skills needed to stay ahead of the trends. A bachelor’s degree is required for admission.

Choose your path to a career in digital marketing:

  • Digital Marketing Analytics Graduate Certificate
  • Digital Marketing Management Graduate Certificate

 

Request information now!

Download Program Guide

Get information on options, courses, admission requirements, and more.

 

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Gain in-demand digital marketing skills

Jobs for marketers with digital marketing skills are expected to grow 15 percent over the next 10 years as organizations seek well-qualified professionals to keep pace with the rapidly developing digital marketing tools and technologies.

Stand out with a UW Digital Marketing graduate certificate. Lead your digital marketing team, become your organization’s analytics expert, or build your expertise in both digital marketing management and analytics. Both certificates feature advanced level skills-based programs designed and presented by UW faculty to help you get to that next level in your career and have built in opportunities to earn additional DMI credentials.

Two Certificate Options

 

Digital Marketing Analytics

3 courses. 9 credits.

Courses focus on the state-of-the-art tools and techniques for SEO; cross-functional CRM data analysis, and industry-leading technologies for digital marketing including visualization, social media management, email marketing, and analytics tools. Course content also includes key digital marketing topics that are included on the DMI Certified Digital Marketing Professional (CDMP) exam.

Who should apply?

Bachelor’s degree holders who are:

  • Mid-level managers working in marketing and related fields
  • Business professionals hoping to advance in marketing analytics roles
  • Small business owners and entrepreneurs who want to gain marketing skills

Digital Marketing Management

3 courses. 9 credits.

Courses explore the legal and ethical considerations of digital marketing; omni-channel digital marketing and brand strategy, channels, platforms, and tactics used in today’s marketplace; and digital marketing management and focus on building and leading diverse project teams with internal and external stakeholders. Coursework Includes content for DMI microcredentials in Content Marketing, Digital Strategy, and Management and Leadership.

Who should apply?

Bachelor’s degree holders who are:

  • Mid-level managers working in marketing and related fields
  • Business professionals hoping to advance in marketing management and leadership roles
  • Small business owners and entrepreneurs who want to gain marketing skills

Earn additional respected credentials


The UW Digital Marketing graduate certificates not only prepare you to get where you want to go, but also give you the opportunity to earn additional credentials from the Digital Marketing Institute (DMI). Globally, DMI is the leading standard in digital marketing professional certification. DMI content is embedded in the curriculum of each certificate. Tuition includes DMI membership, access to their content, and the cost to sit for their exams.

Graduates of the UW Digital Marketing Analytics certificate can take the DMI exam to earn earn their Certified Digital Marketing Professional (CDMP) and American Marketing Association (AMA) PCM credentials.

Graduates of the UW Digital Marketing Management certificate are eligible to sit for exams to earn DMI microcredentials as Certified Specialists in Content Marketing, Digital Strategy, and Management and Leadership. Globally, DMI is the leading standard in digital marketing professional certification. DMI content is embedded in the curriculum of each certificate. Tuition includes DMI membership, access to their content, and the exam costs.

Study online, anytime, while staying connected.

Access course content from any device

Zero on-campus meetings or requirements

No need to be online at a specific time for classes

Interact with faculty and fellow students via online discussion boards

A Collaboration of the Universities of Wisconsin

Universities of Wisconsin is one of the largest and most widely respected public higher education systems in the country. By partnering with all UW campuses to offer online degrees and certificates, students of Wisconsin Online Collaboratives programs receive a quality University of Wisconsin education—no matter where they live and work.

 

UW Digital Marketing programs are a partnership of:

University of Wisconsin institutions offering the online Digital Marketing certificates are fully accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. The programs have been approved by the University of Wisconsin Board of Regents.