Digital Marketing Landing Page

Earn your Digital Marketing Graduate Certificate from the University of Wisconsin.

Flexible, 100% online.

Digital marketing has transformed the way organizations interact with their audiences. As technologies and tools continue to evolve, marketers must stay up-to-date on the latest trends and best practices.

Build on your bachelor’s degree to gain the digital marketing skills needed to stay ahead of the trends. A bachelor’s degree is required for admission.

Choose your path to a career in digital marketing:

Digital Marketing Analytics Graduate Certificate
Digital Marketing Management Graduate Certificate

Request information now!

Download Program Guide

Get information on options, courses, admission requirements, and more.

By submitting this form, you agree to receive communication from Wisconsin Online Collaboratives. Read our privacy policy. We value your privacy and will never sell your email or information about you.

Gain in-demand digital marketing skills

Jobs for marketers with digital marketing skills are expected to grow 15 percent over the next 10 years.

UW Digital Marketing graduate certificates feature key digital marketing topics that can help you earn additional Digital Marketing Institute (DMI) credentials. Tuition includes DMI membership, access to their content, and the cost to sit for their exams.

Two Certificate Options

Digital Marketing Analytics

3 courses. 9 credits.

SEO & Digital Marketing Research
Customer Data Analysis & Decisions
Digital Marketing Technologies

Digital Marketing Management

3 courses. 9 credits.

Legal & Ethical Considerations in Digital Marketing
Digital Marketing Strategy & Tactics
Digital Marketing Management

I’ve worked in marketing for 20+ years, but this class provided exactly what I needed to brush up my skills and knowledge. The insights I gained are invaluable, and are directly applicable to my job. Whether you’re just starting your marketing career or you’re mid-career like me, the field is changing so rapidly, so there’s always something new to learn.

Casey Britten, Digital Marketing Management Graduate Certificate student

A Collaboration of the Universities of Wisconsin

Universities of Wisconsin is one of the largest and most widely respected public higher education systems in the country. By partnering with all UW campuses to offer online degrees and certificates, students of Wisconsin Online Collaboratives programs receive a quality University of Wisconsin education—no matter where they live and work.

UW Digital Marketing programs are a partnership of:

University of Wisconsin institutions offering the online Digital Marketing certificates are fully accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. The programs have been approved by the University of Wisconsin Board of Regents.