DMK 735 Digital Marketing Strategy and Tactics

This course explores omni-channel digital marketing and brand strategy, channels, platforms, and tactics used in today’s marketplace. Students develop a deep understanding of their organization or client, competitors, and their target customers, and create an integrated digital marketing strategy—from concept to completion—to meet organizational objectives. (3 credits)

DMK 735 course syllabus

Semesters Offered: Spring 2024

Credits: 3

Degree Level: Certificate