Earn a Graduate Certificate in Digital Marketing from the University of Wisconsin

Flexible, 100% online.

Digital marketing has transformed the way organizations interact with their audiences. As technologies and tools continue to evolve, marketers must stay up-to-date on the latest trends and best practices. In the two graduate certificates offered by UW—Digital Marketing Analytics and Digital Marketing Management—you can gain the digital marketing skills needed to stay ahead of the trends.

Download Certificate Guide

Get information on options, courses, admission requirements, and more

Gain in-demand digital marketing skills and expertise

Jobs for marketers with digital marketing skills are expected to grow 15 percent over the next 10 years as organizations seek well-qualified professionals to keep pace with the rapidly developing digital marketing tools and technologies. Build on your bachelor’s degree and stand out with a UW Digital Marketing graduate certificate. Lead your digital marketing team, become your organization’s analytics expert, or build your expertise in both digital marketing management and analytics.

Digital Marketing Analytics

3 courses. 9 credits.

Courses focus on the state-of-the-art tools and techniques for SEO; cross-functional CRM data analysis, and industry-leading technologies for digital marketing including visualization, social media management, email marketing, and analytics tools. Course content also includes key digital marketing topics that are included on the DMI Certified Digital Marketing Professional (CDMP) exam.

Digital Marketing Management

3 courses. 9 credits.

Courses explore the legal and ethical considerations of digital marketing; omni-channel digital marketing and brand strategy, channels, platforms, and tactics used in today’s marketplace; and digital marketing management and focus on building and leading diverse project teams with internal and external stakeholders. Coursework Includes content for DMI microcredentials as Certified Specialists in Content Marketing, Digital Strategy, and Management and Leadership.

Earn additional respected credentials

The UW Digital Marketing graduate certificates not only prepare you to get where you want to go, but also give you the opportunity to earn additional credentials. Graduates of the Digital Marketing Analytics certificate can take the DMI exam to earn earn their Certified Digital Marketing Professional (CDMP) and American Marketing Association (AMA) PCM credentials. Graduates of the Digital Marketing Management certificate are eligible to sit for exams to earn DMI microcredentials as Certified Specialists in Social Selling, Content Marketing and Digital Strategy. Globally, DMI is the leading standard in digital marketing professional certification. DMI content is embedded in the curriculum of each certificate. Tuition includes DMI membership, access to their content, and the exam costs.

Complete coursework online, when and where you want

Our students often say the online format is a big factor in their ability to earn a degree or certificate. You can watch lectures, participate in online forums, and do homework whenever it’s convenient for you.


International Guidelines

These certificate programs welcome online students from around the world. Online students do not qualify for an F-1 Student Visa to travel to the U.S., but instead can participate in our online courses remotely. If your native language is not English and/or you attended school outside of the U.S., you will likely need to provide proof of English language proficiency and an official translation or evaluation of academic transcripts.

Reach your goals with a University of Wisconsin education

Our campus partnerships allow us to offer online certificates that combine the diverse expertise of the University of Wisconsin, one of the largest and most widely respected public higher education systems in the country. The Digital Marketing Analytics and Digital Marketing Management Graduate Certificates are a partnership of UW Extended Campus, University of Wisconsin-La Crosse and University of Wisconsin-Parkside.