2024 UW Statewide CE Program Managers Workshop

Tuesday, October 8, 2024

UW-Stevens Point

Dreyfus University Center

1015 Reserve Street
Stevens Point WI 54481

Connect with a supportive community of peers who help one another to drive inspiration, innovation, and partnerships.

Discover how this inclusive network can help maximize resources in the charge to deliver successful programming that meets the needs of our communities.

 

What You Can Expect from the Meeting:

  • Connect and share with your peers from various UW campuses.
  • Acquire information on new programming ideas and platforms gaining the tools required to adapt and move forward during these changing times.

What Past Participants have said:

  • “Being new in my position and to the UW System, it has been insightful to learn what others are doing.”
  • “I received so many excellent ideas from other program managers including program topics, strategies, processes, etc. The networking time was especially helpful.”
  • “I am bringing back to my team what other campuses are doing to help us evaluate our own processes. It was great to network with other campuses to ask questions and exchange ideas/information.”

 

Stay in touch and connect with Program Managers statewide via the Program Managers LinkedIn Group.

Planning Committee

Emily Groves, Planning Committee Chair, UW-Superior | Kari Borne, UW-Whitewater

Kerry Winkler, UW-Green Bay | Stefanie Stamper, UW-Parkside

Stephanie Hobbins, UW-Milwaukee | Rebecca Bauer, UW-Stevens Point

 | Inge Dilla, UW Extended Campus 

Meet Our 2024 Presenters

 

Marianne Sipe, Senior Director, Enrollment Strategy

With over 14 years of experience in and with higher education at the university and community college level, Marianne’s expertise has spanned the complete student experience—from prospective students to planned giving. This includes marketing and communications in admissions, financial aid, registrar’s office, advancement, alumni, Title IX, student life, athletics, early college credit, summer youth camps, continuing education, and general institutional visibility.  Marianne has a passion for enrollment management and the data associated with making sound enrollment decisions.

Marianne earned her MBA with an emphasis in Human Resource Management from the University of Phoenix. In 2023, she published the book Enroll More Now: An Essential Primer on Recruitment.

Today, Marianne works with institutions across the U.S., helping them strategize with marketing, communications, and internal workflows and technologies with a vision to maximize existing technology while creating and sustaining amazing student experiences.

Melinda Verdone

Dr. Melinda Verdone has extensive experience in program management, oversight of evaluation processes, program review, and technical skills attainment. In her current role as the Assistant Director of Program Development in the Division of Continuing Studies at UW-Madison, she oversees and guides the strategic development of noncredit programming. Melinda earned an Ed.D. in Higher Education Leadership from Edgewood College, Madison, WI. She holds an M.A.Ed. in Teaching and Learning, also from Edgewood College, and a M.S. in Microbiology from Northern Illinois University. She is certified as a Project Management Professional (PMP) by the Project Management Institute.

Noah LaMaide

Noah LaMaide is an Outreach Specialist at UW-Stevens Point Continuing Education & Outreach. A passionate advocate for AI technology, Noah frequently employs tools like Midjourney and ChatGPT in his professional work, promoting their benefits to colleagues. He played a pivotal role in organizing the AI Innovations at Work conference held at UW-Stevens Point in February 2024. Noah is eager to share how AI tools have enhanced his workflow and looks forward to helping you brainstorm ways to improve your own.

Mara Prausa

Mara Prausa currently serves as a Program Manager for Continuing Education on the UWSP at Wausau campus. She manages a diverse portfolio of programming including certificate programs, professional development workshops, customized trainings, conferences,  and personal enrichment classes. In addition, she loves to help plan and co-lead trips with UWSP Adventure Tours. She has worked for non-profit organizations most of her life and honed her skills in relationship building, collaborating, fundraising, sponsorship development, grant writing, and above all, problem solving through adaptability and creativity. Outside of work, Mara enjoys playing piano, running, hiking, biking, skiing, traveling, and baking. Usually you can find her “playing outside” with her husband, two children, and black lab.

Carie Winn

Carie has spent the past eleven years working as a major gift fundraiser and outreach specialist for the University of Wisconsin-Stevens Point, helping forward the objectives of the College of Professional Studies through private philanthropy and relationship building. Through her work, Carie has had the opportunity to hone her communication and people skills. Working at a university has also led to rediscovering the joy she experiences from being in an educational environment where people are focused on learning and discovering ways of making the world a better place.

In addition to her career, Carie serves on several boards, including the Stevens Point Area Convention & Visitor’s Bureau, the Stevens Point Tourism Commission, the Stevens Point Parks and Recreation Commission, and the Point of Discovery School Advisory Board. Carie resides in Stevens Point, Wisconsin with her husband, two teenagers, dog, and cat. When she is not working or volunteering, she enjoys biking, running, skiing, hiking and spending time with family and friends.

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Time Event
8:30 am - 9:00 am

Registration/Continental Breakfast

9:00 am - 9:10 am

Emily Groves, Planning Committee Chair, UW Superior

9:10 am - 10:15 am

Higher ed is facing a retraction period. High school graduation rates are declining, and public opinion is waning in popularity as college as a viable option. Potential students are finding other options instead of attending college. These and other factors are strongly influencing the decline in enrollment for institutions.

But what does that mean for continuing education? How can we market and communicate with a group that is not interested in attending college?

Attendees will gain insight into the U.S. demographic projections for future enrollment numbers.  Marianne will introduce inspirational strategies to incorporate into enrollment marketing plans for your college to help continuing education units ride the wave and prosper from the enrollment cliff.

10:15 am - 10:30 am

Break

10:30 am - 11:15 am
11:15 am - 11:30 am

Break

11:30 am - 12:15 pm
12:15 pm - 1:15 pm

Lunch and Networking

1:15 pm - 2:00 pm
2:00 pm - 2:15 pm

Refreshment Break

2:15 pm - 3:00 pm

 

Venue, Parking and Hotel Information 

 

Venue:

The meeting will be held at the Universities of Wisconsin Stevens Point at the Dreyfus University Center, 1015 Reserve Street in Stevens Point WI 54481.

Parking at the venue:

Parking lot R and T are the closest to the venue (with 12 hour limit).

Lot R (Zone #293) – Entrances from Phillips St., Portage St., and Reserve St., West of the Dreyfus University Center and South of Albertson Hall (University Library) and the Noel Fine Arts Center. (12 hour limit). Enforced 2 a.m.-7 p.m. Monday-Friday.

Lot T (Zone #296) – Entrances from Illinois Ave., Reserve St., and 4th Ave., Located south of Pray-Sims hall, near the Champions Hall and the Chemistry-Biology Building. (12 hour limit)

Metered Parking UWSP Lots:  Metered lots are located conveniently throughout campus at $1.00/hour.

    • Smartphone Payment:  All of the UWSP campus lot metered stalls may be paid via the Passport Parking App (see instructions below) — make sur​e to correctly input the ZONE number and License Plate.
    • Passport Parking Mobile Pay
    • Coin Payment: Coins are still accepted at some meters in Lots F-East,​ G, R, T and Z.  LOOK FOR THE YELLOW TOPS IN THE LOTS.
    • Streets are metered and monitored by the City of Stevens Point Police department. The current rate is $0.75/hour and utilizes pay stations which accept cash or card, in addition to the Pay-by-Cell with Passport.  The streets around campus are Zone 1503.

Passport Parking instructions:

 

Hotel

We have reserved blocks of rooms at two hotels for Monday, October 7th.
To secure a room, please contact the hotel and make a reservation before the cutoff date of Saturday, September 1, 2024. 

Attendees are responsible for booking and paying for their accommodations, as well as covering their own travel and parking costs. Please remember to bring your tax-exemption card.

Reservation Information 

  1. Cobblestone Hotel & Suites (1117 Centerpoint Drive Stevens Point, WI 54481) – $98
    Please call the hotel to reserve a room at 715-343-0522.  Please provide the group name UW Extended Campus.
    Within walking distance (18 minutes).
  2. Fairfield by Marriott (5317 US-10, Stevens Point, WI 54482) – $98
    Please call the hotel to reserve a room at (715) 342-9300. Please provide the date of the event, and the information that you are part of the 2024 Statewide Program Manager Workshop group.
    Here is also a link to book the room online: https://www.marriott.com/events/start.mi?id=1709153368865&key=GRP
    Complimentary On-Site Parking.

 

Enrollment Cliff: What Should Continuing Education Know | Marianne Sipe

Marianne
Higher ed is facing a retraction period. High school graduation rates are declining, and public opinion is waning in popularity as college as a viable option. Potential students are finding other options instead of attending college. These and other factors are strongly influencing the decline in enrollment for institutions. But what does that mean for continuing education? How can we market and communicate with a group that is not interested in attending college? Attendees will gain insight into the U.S. demographic projections for future enrollment numbers. Marianne will introduce inspirational strategies to incorporate into enrollment marketing plans for your college to help continuing education units ride the wave and prosper from the enrollment cliff.

Breakout Sessions

Smart Questioning for Connection, Decision Making, and Strategic Thinking | Melinda Verdone

Smart questioning is an important piece of effective communication and enhances decision making and strategic thinking. Drawing from Charles Duhigg’s “Supercommunicators,” this presentation highlights strategies for asking questions that promote engagement, understanding, and trust. A framework for asking smart questions is shared, categorizing questions into investigative, speculative, productive, interpretive, and subjective types. You will learn practical tips for implementing these questioning techniques to make more informed strategic decisions, remove roadblocks, and have more productive conversations.

Using AI to Streamline Your Workflow | Noah LaMaide

Many of us have dabbled with tools like ChatGPT, discovering its usefulness as an email editor, a basic calculator, and a fun novelty for generating silly pictures. While these applications of AI are certainly valid, they aren’t the game-changing processes promised by the “AI Revolution.” But what if I told you that you’re not experiencing these changes because you haven’t delved deep enough? What if I told you that you haven’t explored the full potential of AI?

Integrating AI into your workflow in a meaningful way requires more than just a casual effort. It demands an investment—not only of your time but also of your imagination. In this class, we will explore how AI tools, such as ChatGPT and Microsoft Co-Pilot, can significantly streamline your workflow and save you time in ways you might never have imagined. Join us and discover how to truly harness the power of AI to transform your daily tasks and improve your productivity.

Thank you for your interest. Registration is now open. 

Please click the link below to register and fill out the brief registration form.

Registration Link

Please email Inge Dilla Inge.Dilla@uwex.wisconsin.edu if you have any questions.