University of Wisconsin Extended Campus is now Wisconsin Online Collaboratives! This name reflects the partnerships of the 13 universities within the Universities of Wisconsin–our state's premier system of public higher education. Through these partnerships we will continue to support online degrees, certificates and courses–along with support services to you.
Examines scientific procedures applicable to marketing research, including methodological considerations of defining information needs, determining research design, collecting/analyzing data, and report preparation.
Credits: 3
Degree Level: Bachelor's
Course Track: General Business Concentration and Elective Courses (18 credits)
