Examines theoretical and applied research and concepts in the buying decision processes in households, businesses, nonprofit and government organizations as these relate to development, implementation, and assessments of marketing strategies. Covers contributions from social and behavioral sciences as well as marketing.
Prerequisite: MKT 350 Marketing Principles
Semesters Offered: Fall 2020, Spring 2023
Degree Level: Bachelor's
Course Track: General Business Concentration and Elective Courses (18 credits)