MKT 450 Social Media Marketing

Examines the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness. Covers relevant digital marketing aspects more broadly, including emerging electronic commerce and mobile marketing topics.

Semesters Offered: Fall 2022

Credits: 3

Degree Level: Bachelor's

Course Track: General Business Concentration and Elective Courses (18 credits)