Skip to content
Universities of Wisconsin
Call Now608-262-2011 Call 608-262-2011 Request Info Request Info Search the UW Extended Campus website Search
Wisconsin Online Collaboratives
  • About Us
    • About Us
    • Accreditation
    • Our Campus Partners
  • Degrees & Programs
  • Admissions & Aid
    • How to Apply
    • Admission Pathways
    • Important Dates
    • Tuition & Financial Aid
    • Transferring Credits
    • Contact an Enrollment Adviser
  • Online Learning
    • About Online Learning
    • Online Learning Formats
    • Capstone Projects
    • Success Coaching
    • Technology Requirements
  • Stories & News
Home Home / Capstone Projects / Collaborative Filtering Recommendation Systems for Convenience Store Chain

Collaborative Filtering Recommendation Systems for Convenience Store Chain

Program: Data Science Master's Degree
Location: Not Specified (onsite)
Student: Joshua Bellinger

This paper outlines the process of creating a collaborative filter for a recommender system. The intent is for that recommender system to be used by a convenience store chain to increase in-store sales to their loyalty program members. The focus of the study is on cleaning and preparing data for analysis, creation of six different recommender systems, and comparing them on the basis of Root Mean Squared Error. 

The process included the loading of client provided excel sheets into Python. These were then transformed using basic cleaning techniques and changed according to the specific needs of the client. After preparing the data, an implicit ratings system was created that formed the backbone of the recommender models that were created. 

The recommender models were then created in Python using functions, and built-in functionality from the Surprise package. Each of these models had their own strengths and weaknesses that are further explored in the study. After creation, each model was scored using Root Mean Squared Error as a way of measuring accuracy of predicted ratings.  

After comparison, it was found that both a Mean Approach Model and a Singular Value Decomposition Model performed almost equally well in predicting customer ratings. Given their similarity in performance, and the simplicity and lower cost of the Mean Approach Model, it was recommended that the Client use a Mean Approach Model in making personalized recommendations for their loyalty program 

Let's Get Started Together

Apply Apply Schedule an Advising Call Schedule an Advising Call Request Info Request Info

This field is for validation purposes and should be left unchanged.
Are you interested in pursuing the degree or taking one or two courses?(Required)
Can we text you?(Required)

By selecting yes, I agree to receive updates about online degrees, events, and application deadlines from the Universities of Wisconsin.

Msg frequency varies depending on the activity of your record. Message and data rates may apply. Text HELP for help. You can opt out by responding STOP at any time. View our Terms and Conditions and Privacy Policy for more details.

Wisconsin Online Collaboratives will not share your personal information. Privacy Policy

Wisconsin Online Collaboratives

A Collaboration of the
Universities of Wisconsin

University of Wisconsin System

Pages

  • Our Degrees & Programs
  • How to Apply
  • Online Learning Formats
  • Our Campus Partners

Enrollment Advising

608-800-6762
learn@uwex.wisconsin.edu

Contact

780 Regent Street
Suite 130
Madison, WI 53715

Technical Support

1-877-724-7883
https://uwex.wisconsin.edu/technical-support/

Connect

  • . $name .facebook
  • . $name .linkedin
  • . $name .instagram
  • . $name .youtube

Copyright © 2026 Board of Regents of the University of Wisconsin System. | Privacy Policy