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/ Capstone Projects / Effects of Social Media Spotlights on Humane Association Data in Northwest Wisconsin

Capstone Projects

Effects of Social Media Spotlights on Humane Association Data in Northwest Wisconsin

Program: Data Science Master's
Location: Not Specified (remote)
Student: Reed Norstrom

Adoptable pet spotlights are social media posts that promote an adoptable animal in a Humane Association. Using data from all the shelters in northwest Wisconsin, the effectiveness of the spotlights was investigated. The two outcomes were how effective the post was for the animal in question and if the posts correlate to the adoptions of the whole shelter.