Capstone Projects

Family Wellness and Marketing

Program: Health and Wellness Management
Host Company: Enterprise Parks and Recreation Department
Location: Enterprise, Alabama (onsite)
Student: Melissa Parker

Project with local Parks and Rec department to develop a Family Recess Night and develop additional marketing strategies for events and services offered through the department.


1. Bring Family Recess Night to Parks and Rec, sponsored by a local business, starting in February 2017, to occur monthly thereafter;
2. Facilitate Family Recess Night monthly and assist with other Parks and Rec program facilitation as needed;
3. Identify where and how Parks and Rec should be promoting events, and participate in creation and implementation of marketing strategies.