This paper will discuss optimizing the pricing model of Full Truckload (or full trailer) shipments which results from a Freight Broker’s in-house digital capacity and freight aggregation platform in the short-term spot market and dynamically adjust in response to changes in the market.  The project’s purpose will be to combine data from different company sources, resulting in high-quality, trustworthy data that would serve as the basis for further analysis and modeling to increase the profitability of digitally managed accounts and productivity in the digital space.