My Capstone project objective was to support data-driven decision making and improve business operations through the creation and use of an interactive data visualization dashboard. This dashboard contained the analytical results of current consumer market trends and featured multiple navigational views with dynamic filtering. The project’s goal was to capture the entire process of data collection, cleansing, analytics, communication, and creation of data visualization tailored to the expectations of the individual company stakeholders. As a result, the end users were empowered to use a brand new, accessible data exploration tool which will help shape business development discussion and define successful strategies for future growth.