Flambeau Diagnostics, LLC sought to evaluate a pipeline molecular diagnostics platform against market competitors and develop strategic planning around the future development of the platform and test menu. The project included an evaluation of the current point-of-care testing market and identified candidate assay products for use with the platform. For the candidate assay products identified, a target product profile and competitive differentiation matrix was created, enabling identification of the competitive advantages and suggested areas of improvement for the products. The culmination of the project was a long-term product development project plan for the platform encompassing all stages from feasibility to market launch. This project was an application of marketing, project management, and product development skills gained through the Master of Science in Applied Biotechnology program.