Needs Analysis for Valley Health Cancer Center
Program: Healthcare Administration Master's Degree
Host Company: Valley Health Services/Winchester Medical Center/Valley Health Cancer Center
Location: Winchester, Virginia (onsite)
Student: Jimmy Steinbach
The existing Cancer Center infrastructure is out of space to accommodate the expansion of the practices that inhabit the building. Currently, Valley Health Cancer Center has a 57% market share of Radiation Therapy in the Primary Service Area (PSA) and N1 region with a growth plan to increase our market share, but no space to accommodate the volumes.
This project addressed the expansion of the existing Cancer Center building to accommodate additional space for incremental expansion of oncologic surgical sub-specialties. Sub-specialty oncology expansion could include support services, medical oncology, and additional equipment for radiation oncology while assuring that patient privacy is maintained. Several strategies that drove this project included building and advancing destination services; enhancing access and expanding the availability of services, capabilities, and sites of care; and delivering exceptional consumer experience.