Revolutionizing Diagnostics: Business Plan for a Hypothetical Straight from Whole Blood System: Vitek Sentinel
Program: Applied Biotechnology Master's Degree — Business Management
Host Company: BioMerieux Inc.
Location: Salt Lake City, Utah (remote)
Student: Rosco Doro
The objective of my project was to create a product launch plan for a hypothetical IVD product that can provide pathogen identification straight from a whole blood sample. I selected this product as this is considered a “holy grail” in the field of microbiology. Providing pathogen identification sooner can drastically impact sepsis and septic shock in hospitals. The scope of my project was solely in the United States market, however this type of technology would have a global impact.