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/ Capstone Projects / The Online Ad Markets of Google and Facebook: How Data Science Can be Combined with Economics

Capstone Projects

The Online Ad Markets of Google and Facebook: How Data Science Can be Combined with Economics

Program: Data Science Master's
Location: Not Specified (onsite)
Student: Taylor Rickman

This case study explores the synergy between data science and economics. A real-world example, the online ad markets of Google and Facebook, are explored to show how data science and economics are combined in practice. A range of information sources including news articles, company websites, and academic articles were used to gather information.