University of Wisconsin Extended Campus is now Wisconsin Online Collaboratives! This name reflects the partnerships of the 13 universities within the Universities of Wisconsin–our state's premier system of public higher education. Through these partnerships we will continue to support online degrees, certificates and courses–along with support services to you.

Capstone Projects

The Online Ad Markets of Google and Facebook: How Data Science Can be Combined with Economics

Program: Data Science Master's
Location: Not Specified (onsite)
Student: Taylor Rickman

This case study explores the synergy between data science and economics. A real-world example, the online ad markets of Google and Facebook, are explored to show how data science and economics are combined in practice. A range of information sources including news articles, company websites, and academic articles were used to gather information.