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UW-La Crosse
UW-Parkside

Collect, analyze and prepare data for actionable marketing strategies.

As the use of digital marketing technology continues to accelerate, it is critical for organizations to have skilled analysts who can transform data into digital marketing strategies. 

In the online UW Digital Marketing Analytics Graduate Certificate, you will learn how to use the latest tools and technologies to analyze your customer data, helping to improve campaign performance. Gain the skills to integrate technical digital marketing data into actionable intelligence.  

Maximize Your Learning

Digital Marketing Institute and American Marketing Association logosThrough a partnership with the Digital Marketing Institute (DMI) and American Marketing Association (AMA), students will have the opportunity to earn two additional credentials—the DMI Certified Digital Marketing Professional (CDMP) and AMA Professional Certified Marketer (PCM). The curriculum prepares you to sit for the DMI CDMP exam upon completion of the certificate program and earn these internationally respected credentials. DMI Membership, access to their content and the CDMP exam fee are included in tuition. 

Build your expertise beyond analytics

The UW Digital Marketing Analytics Graduate Certificate is one of two certificates designed to expand your digital marketing knowledge, while earning additional credentials. Learn more about the UW Digital Marketing Management Graduate Certificate.  

Get the skills you need to advance your marketing career. Lead your digital marketing team, become your organization’s analytics expert, or build your expertise in both digital marketing management and analytics.

Who should apply?

The UW Digital Marketing Analytics Graduate Certificate is designed for professionals seeking to deepen their digital marketing analytics knowledge and skills, including:

  • Mid-level managers working in marketing and related fields
  • Business professionals hoping to advance in marketing analytics roles

Busy adults will find the flexibility of the online format especially convenient. Learn more about online learning with UW Extended Campus.

Flexible Learning

Courses are completed entirely online, an ideal format for busy professionals. You can watch lectures, participate in online forums with your classmates, and although assignments have deadlines, you can do homework whenever it’s convenient for you—all course content is accessible online from any device. Learn more about online learning with UW Extended Campus.

UW System Collaboration

The UW Digital Marketing Analytics Graduate Certificate program is a partnership among UW-La Crosse, UW-Parkside and UW Extended Campus. Learn more our campus partners and choosing a home campus

University Accreditation

Whether online or on campus, University of Wisconsin programs have a reputation for delivering world-class education and student support. Accreditation is your assurance that you will graduate with skills that are relevant to today’s marketing environment and valued by employers. 

The UW Digital Marketing Analytics Graduate Certificate is approved by the University of Wisconsin Board of Regents and is fully accredited by the Higher Learning Commission

Admission information

Applicants must have:

  • A bachelor’s degree from a regionally accredited institution 
  • Official transcript with overall undergraduate GPA of at least 3.0 on a 4.0 scale
  • A current resume 

For students who do not meet the GPA requirements, a provisional admission may be made based on additional information, such as a statement of purpose and/ or interview with the applicant. 

Application deadlines

Application materials must be completed two weeks prior to the semester start to be considered for admission. 

Starting your application early will help ensure you have plenty of time to gather required materials (such as transcripts), transfer credits, and complete the University of Wisconsin System Online Admission Application

Find program start dates and registration dates on our important dates page. To see course offerings by semester, see the Course Schedule. 

How to Apply

Step 1: Decide which home campus you’d like to apply to. Campus partners for the UW Digital Marketing Analytics Graduate Certificate are  UW-La Crosse* and UW-Parkside.
*If choosing UW-La Crosse as your home campus, please review the UW-La Crosse application process page for additional details. 

Step 2: Visit the University of Wisconsin System Online Admission Application, login or create an account, and apply to the home campus of your choice. See campus specific guidelines below.

UW-La Crosse

  • Apply as a “Graduate Applicant”.
  • Select “Yes” when asked “Are you applying as a degree-seeking student?”, and that you would like to earn a “Graduate Degree”.
  • Select “UW-La Crosse” as the campus.
  • Choose “Digital Marketing Analytics Certificate-Collaborative” for program.

*For a limited time, UW Extended Campus is offering an application fee waiver to those who haven’t yet applied to the Spring, Summer or Fall 2024 semesters.  To redeem, use coupon code APPLY24 on the UW Online Application payment page.

UW-Parkside

  • Apply as a “Graduate Non-Degree Applicant”.
  • Select “No” when asked “Are you applying as a degree-seeking student”, and that you plan to take “Graduate” classes.
  • Select “UW-Parkside” as the campus.
  • Choose “Digital Marketing Analytics” for program.

No application fee. Skip the application fee section (not required for the certificate).

This program is not eligible for financial aid through UW-Parkside.

Step 3: Send your resume and arrange to have your official college transcripts (from each institution you attended) sent to the graduate student admission office of the home campus to which you applied. 

International Guidelines

This program welcomes online students from around the world. Online students do not qualify for an F-1 Student Visa to travel to the U.S., but instead can participate in our online courses remotely. If your native language is not English and/or you attended school outside of the U.S., you will likely need to provide proof of English language proficiency and an official translation or evaluation of academic transcripts. Requirements will vary based on a student’s academic history and home campus policies. For guidance about these requirements and how they apply to your specific situation, contact your preferred home campus admissions office.

If you would like to apply as an international student for an on-campus program in the UW System please refer to these resources through UW-HELP.

Questions?

While you are free to apply on your own, many prospective students find it helpful to speak with an enrollment adviser first. Our staff is here to answer your questions, talk with you about your career goals, and help you decide if this program is a good choice for you.

3 Courses. 9 Credits. 100% Online. 

The UW Digital Marketing Analytics Graduate Certificate curriculum prepares students to learn digital marketing research practices, digital data collection and management, data analytics and decision-making tools and techniques, and digital marketing technologies.

In addition, the Digital Marketing Institute’s (DMI) Certified Digital Marketing Professional (CDMP) content is included within the curriculum of this certificate. Upon completion of the certificate, graduates can sit for the CDMP exam to earn an additional DMI certification as well as the AMA Professional Certified Marketer (PCM) credential. The exam fee is included in the tuition, as well as a DMI membership and access to DMI content.

Three courses are required for completion of the certificate. There are no electives. Students must earn a minimum 3.00 cumulative GPA in certificate coursework. Certificate courses are offered in fall, spring and summer semesters.

CourseCredits

Covers state-of-the art tools and techniques for search engine optimization including: search engine algorithms, keyword research, on page/technical SEO, schema, off page/link-building, local SEO, voice search, domain authority, KPIs, dashboards, position tracking, content channel matrix, user experience (UX),third party SEO tools, SEO ethics/best practices, SEO v. PPC, and SEO trends. (3 credits)

DMK 700 course syllabus

3 Credits

Covers cross-functional Customer Relationship Management (CRM) data analysis topics including: marketing funnel, brand strategy, personas, building and managing customer lists/data scraping (lead generation), privacy considerations, Salesforce, Hubspot, automation, data analysis, customer segmentation, marketing communications, association rules, sentiment analysis, campaign metrics and strategies, web analytics, key performance indicators (KPI’s). (3 credits)

3 Credits

This course covers industry-leading technologies for digital marketing, including: Visualization, social media management, email marketing, and analytics tools. Platforms may include Tableau, R, R-shiny, Salefsorce, Marketo, Google Data Studio, Google Analytics, Google Tag Manager, Zoho, Hubspot, and Zapier.  (3 credits)

3 Credits

Course availability for the Digital Marketing Analytics Graduate Certificate varies each fall, spring, and summer. Course offerings are subject to change due to fluctuating enrollment. If you are a current student, please consult with your campus adviser prior to registration.

Spring 2024

Course Preview Week: January 16 - January 22, 2024
Semester Dates: January 23 - May 03, 2024

CourseCredits

Covers state-of-the art tools and techniques for search engine optimization including: search engine algorithms, keyword research, on page/technical SEO, schema, off page/link-building, local SEO, voice search, domain authority, KPIs, dashboards, position tracking, content channel matrix, user experience (UX),third party SEO tools, SEO ethics/best practices, SEO v. PPC, and SEO trends. (3 credits)

DMK 700 course syllabus

3 Credits

Summer 2024

Registration Opens: March 11, 2024
Course Preview Week: May 21 - May 27, 2024
Semester Dates: May 28 - August 09, 2024

CourseCredits

Covers cross-functional Customer Relationship Management (CRM) data analysis topics including: marketing funnel, brand strategy, personas, building and managing customer lists/data scraping (lead generation), privacy considerations, Salesforce, Hubspot, automation, data analysis, customer segmentation, marketing communications, association rules, sentiment analysis, campaign metrics and strategies, web analytics, key performance indicators (KPI’s). (3 credits)

3 Credits

Fall 2024

Registration Opens: April 08, 2024
Course Preview Week: August 27 - September 02, 2024
Semester Dates: September 03 - December 13, 2024

CourseCredits

This course covers industry-leading technologies for digital marketing, including: Visualization, social media management, email marketing, and analytics tools. Platforms may include Tableau, R, R-shiny, Salefsorce, Marketo, Google Data Studio, Google Analytics, Google Tag Manager, Zoho, Hubspot, and Zapier.  (3 credits)

3 Credits

Program Outcomes

Students completing the UW Digital Marketing Analytics graduate certificate will be able to: 

  • Collect, analyze and leverage customer data for digital marketing strategies.
  • Utilize technology tools to collect, analyze and visually present campaign data to facilitate improvement of digital marketing strategy.
  • Build and optimize automation sequences of the buyer journey.
  • Conduct market research to inform strategic position and identify appropriate target markets. 
  • Interpret campaign data and metrics to measure success and guide operational and strategic decisions.
  • Be prepared to sit for the DMI CDMP exam

Tuition is a flat fee of $725 per credit whether you live in Wisconsin or out of state. It also includes DMI membership, access to their content and the cost to sit for the DMI exam to earn the CDMP  and PCM credentials as part of the UW Digital Marketing Analytics Graduate Certificate.

There are no additional course or program fees, however, textbooks are purchased separately and are not included in tuition. You will not pay segregated fees (fees in addition to tuition that cover the cost of student-organized activities, facility maintenance, and operations) and you will not be charged a technology fee. If software or special technology is required in one of your courses, it will be provided to you and is included in your tuition. Students enrolling in this graduate certificate program are not eligible for financial aid.

Financial Aid

Financial aid may be available to you and is awarded by your home campus. Contact your home campus financial aid office to see if you qualify for aid as a full or part-time student. Visit our financial aid page to learn more about FAFSA and other sources of financial aid.

Veteran Benefits

Benefits are available to qualifying veterans and those currently serving. Contact your home campus veteran services office for details.

Digital Marketing Institute and American Marketing Association logosThe Digital Marketing Institute (DMI), a leading global authority on digital marketing,  partners with the American Marketing Association (AMA), a professional community for marketers, to offer dual credentials on top of your Digital Marketing Analytics Graduate Certificate.  

As a student in this certificate program, our partnership with the DMI provides you with a DMI membership and access to additional resources and content while you pursue your certificate. 

Our curriculum aligns with and features DMI content that prepares you to sit for the DMI exam to earn dual credentials—the DMI Certified Digital Marketing Professional (CDMP) and the AMA PCM® in Digital Marketing. The fee for the three-hour exam, administered through DMI, is included in your tuition.

CDMP modules included in Digital Marketing Analytics certificate: 

  • Course DMK 700: SEO and Digital Marketing Research features DMI content: Introduction to Digital Marketing, SEO, and Website Optimization. 
  • Course DMK 705: Customer Data Analysis and Decisions features DMI content: Content Marketing, Email Marketing, and Digital Marketing Strategy. 
  • Course DMI 710: Digital Marketing Technologies features DMI content: Social Media Marketing, Paid Search (PPC) with Google Ads, YouTube and Display Advertising; and Analytics with Google Analytics. 

Experience UW Digital Marketing

Learn about digital marketing, careers, program faculty, read student stories and more. Explore the blog.