We are no longer accepting applications or admitting new students to the Digital Marketing Analytics Graduate Certificate. Current students will have the opportunity to complete their program.
Graduate Certificate in Digital Marketing Analytics
Collect, analyze and prepare data for actionable marketing strategies.
As the use of digital marketing technology continues to accelerate, it is critical for organizations to have skilled analysts who can transform data into digital marketing strategies.
In the online UW Digital Marketing Analytics Graduate Certificate, you will learn how to use the latest tools and technologies to analyze your customer data, helping to improve campaign performance. Gain the skills to integrate technical digital marketing data into actionable intelligence.
Maximize Your Learning
Through a partnership with the Digital Marketing Institute (DMI) and American Marketing Association (AMA), students will have the opportunity to earn two additional credentials—the DMI Certified Digital Marketing Professional (CDMP) and AMA Professional Certified Marketer (PCM). The curriculum prepares you to sit for the DMI CDMP exam upon completion of the certificate program and earn these internationally respected credentials. DMI Membership, access to their content and the CDMP exam fee are included in tuition.
Build your expertise beyond analytics
The UW Digital Marketing Analytics Graduate Certificate is one of two certificates designed to expand your digital marketing knowledge, while earning additional credentials. Learn more about the UW Digital Marketing Management Graduate Certificate.
Get the skills you need to advance your marketing career. Lead your digital marketing team, become your organization’s analytics expert, or build your expertise in both digital marketing management and analytics.
Who should apply?
The UW Digital Marketing Analytics Graduate Certificate is designed for bachelor’s degree holders seeking to deepen their digital marketing analytics knowledge and skills, including:
- Mid-level managers working in marketing and related fields
- Business professionals hoping to advance in marketing analytics roles
Busy adults will find the flexibility of the online format especially convenient. Learn more about online learning in Wisconsin Online Collaboratives programs.
Flexible Learning
Courses are completed entirely online, an ideal format for busy professionals. You can watch lectures, participate in online forums with your classmates, and although assignments have deadlines, you can do homework whenever it’s convenient for you—all course content is accessible online from any device.
UW System Collaboration
The UW Digital Marketing Analytics Graduate Certificate program is a partnership of UW-La Crosse and UW-Parkside. Learn more our campus partners and choosing a home campus.
University Accreditation
Whether online or on campus, University of Wisconsin programs have a reputation for delivering world-class education and student support. Accreditation is your assurance that you will graduate with skills that are relevant to today’s marketing environment and valued by employers.
The UW Digital Marketing Analytics Graduate Certificate is approved by the University of Wisconsin Board of Regents and is fully accredited by the Higher Learning Commission.
3 Courses. 9 Credits. 100% Online.
The UW Digital Marketing Analytics Graduate Certificate curriculum prepares students to learn digital marketing research practices, digital data collection and management, data analytics and decision-making tools and techniques, and digital marketing technologies.
In addition, the Digital Marketing Institute’s (DMI) Certified Digital Marketing Professional (CDMP) content is included within the curriculum of this certificate. Upon completion of the certificate, graduates can sit for the CDMP exam to earn an additional DMI certification as well as the AMA Professional Certified Marketer (PCM) credential. The exam fee is included in the tuition, as well as a DMI membership and access to DMI content.
Three courses are required for completion of the certificate. There are no electives. Students must earn a minimum 3.00 cumulative GPA in certificate coursework. Certificate courses are offered in fall, spring and summer semesters.
| Course | Credits |
|---|---|
Covers state-of-the art tools and techniques for search engine optimization including: search engine algorithms, keyword research, on page/technical SEO, schema, off page/link-building, local SEO, voice search, domain authority, KPIs, dashboards, position tracking, content channel matrix, user experience (UX),third party SEO tools, SEO ethics/best practices, SEO v. PPC, and SEO trends. (3 credits) | 3 Credits |
Covers cross-functional Customer Relationship Management (CRM) data analysis topics including: marketing funnel, brand strategy, personas, building and managing customer lists/data scraping (lead generation), privacy considerations, Salesforce, Hubspot, automation, data analysis, customer segmentation, marketing communications, association rules, sentiment analysis, campaign metrics and strategies, web analytics, key performance indicators (KPI’s). (3 credits) | 3 Credits |
This course covers industry-leading technologies for digital marketing, including: Visualization, social media management, email marketing, and analytics tools. Platforms may include Tableau, R, R-shiny, Salefsorce, Marketo, Google Data Studio, Google Analytics, Google Tag Manager, Zoho, Hubspot, and Zapier. (3 credits) | 3 Credits |
Course availability for the UW Digital Marketing Analytics Graduate Certificate varies each fall, spring, and summer. Course offerings are subject to change due to fluctuating enrollment. If you are a current student, please consult with your campus adviser prior to registration.
Spring 2026
Course Preview Week: January 20 - January 26, 2026
Semester Dates: January 27 - May 08, 2026
| Course | Credits |
|---|---|
Covers state-of-the art tools and techniques for search engine optimization including: search engine algorithms, keyword research, on page/technical SEO, schema, off page/link-building, local SEO, voice search, domain authority, KPIs, dashboards, position tracking, content channel matrix, user experience (UX),third party SEO tools, SEO ethics/best practices, SEO v. PPC, and SEO trends. (3 credits) | 3 Credits |
Summer 2026
Request Permission NumberCourse Preview Week: May 19 - May 25, 2026
Semester Dates: May 26 - August 07, 2026
| Course | Credits |
|---|---|
Covers cross-functional Customer Relationship Management (CRM) data analysis topics including: marketing funnel, brand strategy, personas, building and managing customer lists/data scraping (lead generation), privacy considerations, Salesforce, Hubspot, automation, data analysis, customer segmentation, marketing communications, association rules, sentiment analysis, campaign metrics and strategies, web analytics, key performance indicators (KPI’s). (3 credits) | 3 Credits |
Fall 2026
Registration Opens: April 13, 2026
Course Preview Week: September 01 - September 07, 2026
Semester Dates: September 08 - December 18, 2026
| Course | Credits |
|---|---|
This course covers industry-leading technologies for digital marketing, including: Visualization, social media management, email marketing, and analytics tools. Platforms may include Tableau, R, R-shiny, Salefsorce, Marketo, Google Data Studio, Google Analytics, Google Tag Manager, Zoho, Hubspot, and Zapier. (3 credits) | 3 Credits |
Program Outcomes
Students completing the UW Digital Marketing Analytics graduate certificate will be able to:
- Collect, analyze and leverage customer data for digital marketing strategies.
- Utilize technology tools to collect, analyze and visually present campaign data to facilitate improvement of digital marketing strategy.
- Build and optimize automation sequences of the buyer journey.
- Conduct market research to inform strategic position and identify appropriate target markets.
- Interpret campaign data and metrics to measure success and guide operational and strategic decisions.
- Be prepared to sit for the DMI CDMP exam
Tuition is a flat fee of $725 per credit whether you live in Wisconsin or out of state. It also includes DMI membership, access to their content and the cost to sit for the DMI exam to earn the CDMP and PCM credentials as part of the UW Digital Marketing Analytics Graduate Certificate.
There are no additional course or program fees, however, textbooks are purchased separately and are not included in tuition. You will not pay segregated fees (fees in addition to tuition that cover the cost of student-organized activities, facility maintenance, and operations) and you will not be charged a technology fee. If software or special technology is required in one of your courses, it will be provided to you and is included in your tuition. Students enrolling in this graduate certificate program are not eligible for financial aid.
Financial Aid
Financial aid options are limited for certificates and are awarded by your home campus. To learn more, contact your home campus financial aid office to see if you qualify for aid as a full or part-time student or speak with an Enrollment Adviser for more information. You can also visit our financial aid page to learn more about FAFSA and other sources of financial aid.
Veteran Benefits
Benefits are available to qualifying veterans and those currently serving. Contact your home campus veteran services office for details.
The Digital Marketing Institute (DMI), a leading global authority on digital marketing, partners with the American Marketing Association (AMA), a professional community for marketers, to offer dual credentials on top of your UW Digital Marketing Analytics Graduate Certificate.
As a student in this certificate program, our partnership with the DMI provides you with a DMI membership and access to additional resources and content while you pursue your certificate.
Our curriculum aligns with and features DMI content that prepares you to sit for the DMI exam to earn dual credentials—the DMI Certified Digital Marketing Professional (CDMP) and the AMA PCM® in Digital Marketing. The fee for the three-hour exam, administered through DMI, is included in your tuition.
CDMP modules included in Digital Marketing Analytics certificate:
- Course DMK 700: SEO and Digital Marketing Research features DMI content: Introduction to Digital Marketing, SEO, and Website Optimization.
- Course DMK 705: Customer Data Analysis and Decisions features DMI content: Content Marketing, Email Marketing, and Digital Marketing Strategy.
- Course DMI 710: Digital Marketing Technologies features DMI content: Social Media Marketing, Paid Search (PPC) with Google Ads, YouTube and Display Advertising; and Analytics with Google Analytics.
Experience UW Digital Marketing
Learn about digital marketing, careers, program faculty, read student stories and more. Explore the blog.