DMK 730 Legal and Ethical Considerations in Digital Marketing

This course explores the legal and ethical considerations in digital marketing. Topics include data collection, data sharing, security and privacy, intellectual property/copyrights/trademarks, licensing, non-disclosure agreements, contracting, obligations and liabilities, accessibility, international considerations, diversity, equity, inclusion, business ethics, and changing industry regulations. (3 credits)

Semesters Offered: Fall 2025

Credits: 3

Degree Level: Certificate