HWM 385 Marketing and Communication for Wellness Managers

Students will develop basic marketing and promotional skills grounded in the disciplines of social marketing, health communication, and business marketing that address consumer health “needs” and customer “wants.” Students will be able to assess market opportunities in wellness services, programs, and facilities, and create marketing strategies and tactics. Emphases will be placed on best practices for behavior change, increased cost savings for employers, improved customer/employee participation, and/or revenues for wellness programs, services and facilities.

Prerequisite: HWM 325

HWM 385 course syllabus

Semesters Offered: Spring 2024

Credits: 3

Degree Level: Bachelor's