In 1994, John Elkington introduced the "triple bottom line" (TBL) to transform the financial accounting-focused business system towards a sustainable model, and to provoke deeper thinking about capitalism and its future. The bachelor's and master's programs in Sustainable Management both feature courses on the TBL.
Corporate Social Responsibility (CSR) focuses on the social component of the triple bottom line and is a responsibility from business to account for the needs of their employees, community, and other stakeholders.
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Former UW Applied Biotechnology Program Manager Dr. Melinda Verdone focuses on the business side of biotechnology.
