Graduate Certificate in Digital Marketing Management
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Download the certificate guide for details on admission requirements, tuition, and courses.
Lead and empower your digital marketing team—100% online.
With new technologies and platforms emerging at a rapid pace, digital marketing managers are challenged to assess and determine the best methods to reach their target audience in a cost effective and measurable way. Learn to integrate these tools while helping your team reach their strategic objectives.
The online UW Digital Marketing Management Graduate Certificate will provide you with the skills to advance through marketing leadership and management positions. Build a solid foundation of knowledge that integrates technical skills with a strategic vision and deliver the digital marketing initiatives needed to succeed.
Maximize Your Learning
Students have the opportunity to earn three microcredentials as Certified Specialists from the Digital Marketing Institute (DMI) while earning this certificate. They include:
- Content Marketing
- Digital Strategy
- Management and Leadership
The curriculum includes modules that prepare you to sit for DMI certification exams upon completion of the certificate program and earn the microcredentials. DMI Membership, access to their content and the fees for all three one-hour microcredential exams are included in tuition.
Build your expertise beyond management
The UW Digital Marketing Management Graduate Certificate is one of two certificates designed to expand your digital marketing knowledge. Learn more about the UW Digital Marketing Analytics Graduate Certificate.
Get the skills you need to advance your marketing career. Lead your digital marketing team, become your organization’s analytics expert, or build your expertise in both digital marketing management and analytics.
Who should apply?
The UW Digital Marketing Management Graduate Certificate is designed for marketing managers, with a bachelor’s degree, who want to advance in strategic management and leadership roles and expand their knowledge and skills in digital marketing management, including:
- Mid-level managers working in marketing and related fields
- Business professionals hoping to advance in marketing roles
Busy adults will find the flexibility of the online format especially convenient. Learn more about online learning in Wisconsin Online Collaboratives programs.
Flexible Learning
Courses are completed entirely online, an ideal format for busy professionals. You can watch lectures, participate in online forums with your classmates, and although assignments have deadlines, you can do homework whenever it’s convenient for you—all course content is accessible online from any device.
UW System Collaboration
The UW Digital Marketing Management Graduate Certificate program is a partnership of UW-La Crosse and UW-Parkside. Learn more our campus partners and choosing a home campus.
University Accreditation
Whether online or on campus, University of Wisconsin programs have a reputation for delivering world-class education and student support. Accreditation is your assurance that you will graduate with skills that are relevant to today’s marketing environment and valued by employers.
The UW Digital Marketing Management Graduate Certificate is approved by the University of Wisconsin Board of Regents and is fully accredited by the Higher Learning Commission.
Admission Information
Applicants must have:
- A bachelor’s degree from a regionally accredited institution
- Official transcript with overall undergraduate GPA of at least 3.0 on a 4.0 scale
- A current resume
For students who do not meet the GPA requirements, a provisional admission may be made based on additional information, such as a statement of purpose and/ or interview with the applicant.
Application deadlines
Your online application and all required materials must be submitted to your preferred home campus generally 2-4 weeks prior to the date classes start (this varies by campus) to be considered for admission.
Starting your application early will help ensure you have plenty of time to gather required materials (such as transcripts), transfer credits, and complete the University of Wisconsin System Online Admission Application.
Find program start dates and registration dates on our important dates page. To see course offerings by semester, see the Course Schedule.
How to Apply
Step 1: Decide which home campus you’d like to apply to. Campus partners for the UW Digital Marketing Management Graduate Certificate include UW-La Crosse* and UW-Parkside.
*If choosing UW-La Crosse as your home campus, please review the UW-La Crosse application process page for additional details.
Step 2: Visit the University of Wisconsin System Online Admission Application, login or create an account, and apply to the home campus of your choice. See campus specific directions below.
UW-La Crosse
- Apply as a “Graduate Applicant”.
- Select “Yes” when asked “Are you applying as a degree-seeking student?”, and that you would like to earn a “Graduate Degree”.
- Select “UW-La Crosse” as the campus.
- Choose “Digital Marketing Management Certificate-Collaborative” for program.
*For a limited time, Wisconsin Online Collaboratives programs are offering an application fee waiver to those who haven’t yet applied to the Spring, Summer, or Fall 2024 semesters. To redeem, use coupon code APPLY24 on the UW Online Application payment page.
UW-Parkside
- Apply as a “Graduate Non-Degree Applicant”.
- Select “No” when asked “Are you applying as a degree-seeking student”, and that you plan to take “Graduate” classes.
- Select “UW-Parkside” as the campus.
- Choose “Digital Marketing Management” for program.
No application fee. Skip the application fee section (not required for the certificate).
This program is not eligible for financial aid through UW-Parkside.
Step 3: Send your resume and arrange to have your official college transcripts (from each institution you attended) sent to the graduate student admission office of the home campus to which you applied.
International Guidelines
This program welcomes online students from around the world. Online students do not qualify for an F-1 Student Visa to travel to the U.S., but instead can participate in our online courses remotely. If your native language is not English and/or you attended school outside of the U.S., you will likely need to provide proof of English language proficiency and an official translation or evaluation of academic transcripts. Requirements will vary based on a student’s academic history and home campus policies. For guidance about these requirements and how they apply to your specific situation, contact your preferred home campus admissions office.
If you would like to apply as an international student for an on-campus program in the UW System please refer to these resources through UW-HELP.
Questions?
While you are free to apply on your own, many prospective students find it helpful to speak with an enrollment adviser first. Our staff is here to answer your questions, talk with you about your career goals, and help you decide if this program is a good choice for you.
3 Courses. 9 Credits. 100% Online.
The UW Digital Marketing Management Graduate Certificate curriculum prepares students to develop essential management and leadership skills for their digital marketing team.
What you’ll learn
- Integrate technical digital marketing skills, including data analytics and automation, to create actionable intelligence.
- Design, execute, and evaluate digital marketing strategies for continuous campaign improvement.
- Effectively manage digital marketing projects and teams to achieve organizational objectives.
In addition, students completing the certificate can earn three DMI microcredentials as part of their curriculum—Content Marketing, Digital Strategy, and Management and Leadership. Upon completion of the certificate, graduates can sit for the three DMI exams and earn additional microcredentials. Exam fees are included in the tuition, as well as DMI membership and access to their content.
Three courses are required for completion of the UW Digital Marketing Management graduate certificate. There are no electives. Students must earn a minimum 3.0 cumulative GPA in certificate coursework. Certificate courses are offered in fall, spring and summer semesters.
| Course | Credits |
|---|---|
This course explores the legal and ethical considerations in digital marketing. Topics include data collection, data sharing, security and privacy, intellectual property/copyrights/trademarks, licensing, non-disclosure agreements, contracting, obligations and liabilities, accessibility, international considerations, diversity, equity, inclusion, business ethics, and changing industry regulations. (3 credits) | 3 Credits |
This course explores omni-channel digital marketing and brand strategy, channels, platforms, and tactics used in today’s marketplace. Students develop a deep understanding of their organization or client, competitors, and their target customers, and create an integrated digital marketing strategy—from concept to completion—to meet organizational objectives. (3 credits) | 3 Credits |
This course explores digital marketing management and focuses on building and leading diverse project teams with internal and external stakeholders. Students develop and use project management skills and applications, effectively manage financial and human resources, evaluate, optimize, and report on digital marketing plan performance to achieve organizational objectives. (3 credits) | 3 Credits |
Course availability for the UW Digital Marketing Management Graduate Certificate varies each fall, spring, and summer. Course offerings are subject to change due to fluctuating enrollment. If you are a current student, please consult with your campus adviser prior to registration.
Fall 2024
Course Preview Week: August 27 - September 02, 2024
Semester Dates: September 03 - December 13, 2024
| Course | Credits |
|---|---|
This course explores the legal and ethical considerations in digital marketing. Topics include data collection, data sharing, security and privacy, intellectual property/copyrights/trademarks, licensing, non-disclosure agreements, contracting, obligations and liabilities, accessibility, international considerations, diversity, equity, inclusion, business ethics, and changing industry regulations. (3 credits) | 3 Credits |
Spring 2025
Request Permission NumberCourse Preview Week: January 21 - January 27, 2025
Semester Dates: January 28 - May 09, 2025
| Course | Credits |
|---|---|
This course explores omni-channel digital marketing and brand strategy, channels, platforms, and tactics used in today’s marketplace. Students develop a deep understanding of their organization or client, competitors, and their target customers, and create an integrated digital marketing strategy—from concept to completion—to meet organizational objectives. (3 credits) | 3 Credits |
Program Outcomes
Students completing the UW Digital Marketing Management Graduate Certificate will be able to:
- Build and optimize automation sequences for the buyer journey.
- Design, execute and manage a digital media marketing plan.
- Interpret campaign data and metrics to measure success and guide operational and strategic decisions.
- Create and manage a digital marketing campaign, including budget projections, timeframe, and adjusting the plan as needed.
- Practice legal and ethical principles in digital marketing.
- Effectively lead and manage cross-functional digital marketing projects.
- Sit for DMI microcredential exams in Content Marketing, Digital Strategy, and Management and Leadership
Tuition is a flat fee of $725 per credit whether you live in Wisconsin or out of state. It includes DMI membership, access to their content and the cost to sit for DMI exams to earn all three microcredentials in the UW Digital Marketing Management Graduate Certificate.
There are no additional course or program fees, however, textbooks are purchased separately and are not included in tuition. You will not pay segregated fees (fees in addition to tuition that cover the cost of student-organized activities, facility maintenance, and operations) and you will not be charged a technology fee. If software or special technology is required in one of your courses, it will be provided to you and is included in your tuition.
Financial Aid
Financial aid may be available to you and is awarded by your home campus. Contact your home campus financial aid office to see if you qualify for aid as a full or part-time student. Visit our financial aid page to learn more about FAFSA and other sources of financial aid.
Veteran Benefits
Benefits are available to qualifying veterans and those currently serving. Contact your home campus veteran services office for details.
As a student in the Digital Marketing Management Graduate Certificate program, our partnership with the Digital Marketing Institute—a leading global authority on digital marketing skills development—provides you with a DMI membership and access to DMI resources and content white you pursue your certificate.
Our curriculum aligns with, and features, DMI content that prepares you to sit for exams to earn three microcredentials as part of your program enrollment. Each microcredential has a one-hour exam. The exam fee is included in your tuition.
In the Digital Marketing Strategy and Tactics course, students will learn content that prepares them to take DMI exams on Content Marketing and Digital Strategy to earn an additional credential as a Certified Specialist in Content Marketing.
In the Digital Marketing Management course, students will learn content that prepares them to sit for the DMI Management and Leadership exam and earn the Certified Specialist in Management and Leadership credential.
DMI is a leading global authority on digital marketing skills development.
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