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Choosing the Right Digital Marketing Certificate For You

Brandon Arbuckle June 13, 2024
A graphic showing a man and a woman standing next to monitors with marketing materials on the screens. There is also a diploma for a graduate certificate in between the two people.

The Universities of Wisconsin offer two certificates in digital marketing that allow you to specialize in management, analytics, or both. Each 9-credit certificate is designed for bachelor’s degree holders and experienced professionals who want to expand their skill set and earn credentials without needing to commit to a master’s degree. 

Learn more about the differences between the 100 percent online graduate certificates and how they can expand your digital marketing knowledge.

Digital Marketing Graduate Certificate in Management or Analytics

The Digital Marketing Management Graduate Certificate helps students improve their leadership skills to manage digital teams and achieve organizational objectives.

The Digital Marketing Analytics Graduate Certificate gives students the tools to collect, analyze, and prepare data to improve campaign performance.

For the management certificate, you will learn how to: 

  • Effectively lead and manage cross-functional digital marketing projects 
  • Design, execute, and manage digital media marketing plans
  • Create and manage a digital marketing campaign
  • And practice legal and ethical principles in digital marketing

For the analytics certificate, you will learn how to: 

  • Collect, analyze, and leverage customer data for digital marketing strategies
  • Utilize technology tools to collect, analyze, and visually present campaign data
  • Build and optimize automation sequences of the buyer journey
  • And conduct market research to inform strategic position and identify target markets

What work will I do?

In the management certificate, courses focus on digital marketing strategy and tactics, along with the legal and ethical considerations of digital marketing. 

In the analytics certificate, courses feature content that focuses on data management and digital marketing technologies.

What are my job opportunities?

Students with the management certificate can explore roles such as:

  • Marketing Manager
  • Project Manager
  • Digital Content Strategist
  • And SEO Specialist

Students pursuing the analytics certificate can explore roles such as: 

  • Digital Analyst
  • Consumer Insights Specialist
  • Market Research Analyst
  • And Operations Research Analyst

Partnership with Digital Marketing Institute

Both certificates provide students with a DMI membership and access to DMI content. The cost to sit for exams to earn additional DMI credentials is included in tuition. 

Students in the Digital Marketing Management Graduate Certificate can sit for exams to earn up to three DMI microcredentials in Content Marketing, Digital Strategy, and Management and Leadership. 

Students in the Digital Marketing Analytics Graduate Certificate can earn credentials in the DMI Certified Digital Marketing Professional (CDMP) and AMA Professional Certified Marketer (PCM) dual credentials.

Ready to earn your digital marketing certificate?

Contact an enrollment adviser Monday through Friday, 8:30 a.m. to 5 p.m. Central Standard Time or by scheduling an appointment. 

Call: [uwex_phone] 


An infographic comparing the two UW digital marketing certificates.

The Digital Marketing Management Graduate Certificate and Digital Marketing Analytics Graduate Certificate are a partnership of Universities of Wisconsin Online Collaboratives and UW-La Crosse and UW-Parkside.

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Learn more about our 100% online degree and certificate programs.

Programs: Digital Marketing