Master of Science in Health and Wellness Management
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Learn how to apply a holistic approach to wellness management to make a difference in a rewarding career.
Earn your master’s degree in Health and Wellness Management, or a graduate certificate in wellness management, leadership, or health data and policy, from the University of Wisconsin—100% online.
- Master of Science in Health and Wellness Management
- Graduate Certificate in Foundations of Health and Wellness (stackable)
- Graduate Certificate in Leadership in Health and Wellness (stackable)
- Graduate Certificate in Improving Health with Data and Policy (stackable)
The program offers flexibility to earn the master’s degree or one or more stackable certificates. By completing all three certificates plus the capstone project you’ll earn the master’s degree.
In the program you’ll explore topics in wellness management, leadership, and health data and policy, such as:
- the determinants of health and how they impact health outcomes,
- using evidence-based practices to address population health,
- wellness program planning and evaluation,
- how federal, state, and local health regulations influence health,
- using data to make informed decisions,
- leading a team of wellness professionals in a variety of settings, and
- communicating to diverse audiences.
Courses are entirely online—asynchronous, with zero on-campus, virtual, or in-person meeting requirements—an ideal format for busy professionals. Watch lectures, participate in online forums with your classmates, and—although assignments have deadlines—do homework whenever it’s convenient for you. Learn more about online learning with UW Extended Campus.
What is a stackable certificate?
Stackable credentials allow you to build your skills and career on your own schedule, over time. You can choose to earn the master’s degree or develop skills in a specific area of concentration—wellness management, leadership, or health data and policy—by earning a certificate.
You may choose to:
- earn a certificate that develops a specific set of skills and knowledge,
- start by earning one certificate and complete the other two certificates plus the capstone later, or
- earn the master’s degree by completing the entire curriculum including the capstone.
You can start any semester and take courses and certificates in any sequence.
Appreciation for Healthy Behaviors Sparks Growth
Forty five percent of respondents surveyed for Wellable’s 2024 Employee Wellness Industry Trends Report expect to invest more in health and well-being programs in 2024. The rising cost of benefits and increasing healthcare costs have returned as a factor in wellness program decisions, with companies investing more in mental health programs, stress management, and management of chronic conditions. As organizations increasingly choose to support employees across all dimensions of health, including physical, mental, and emotional health, demand for professionals that know how to approach health and wellness holistically and have the skills to lead flexible, personalized programs will grow.
RELATED: Health and Wellness Management Careers and Salaries
My experience in the Health and Wellness Management master’s program was a journey of discovery. Each course built upon my understanding of theoretical and practical approaches to creating wellness programs from concept to execution. Each course added a layer of soft and hard skills applicable to real world settings. I felt challenged to think constructively and creatively. I appreciated the support from all of the professors who clearly are passionate about their subjects. And I really enjoyed how the program encouraged discourse between colleagues. I feel confident and excited to bring my knowledge, skills, and passion for well-being to my future endeavors. —Amanda, Master of Science in Health and Wellness Management student
Who Should Apply?
The Health and Wellness Management program is an ideal choice for those seeking to expand their skills and advance their career in health promotion, and need the flexibility an online program offers. A bachelor’s degree is required for admission, however, aptitude tests, such as the GMAT or GRE, are not required. Learn more about admission requirements and applying to the program.
Our students’ work experience has included entry-level wellness roles, such as wellness coordinator, other healthcare-related and wellness professions (personal trainer, fitness instructor, nurse, massage therapist, behavioral health), and general business, human resources, or other experience. As a graduate, you’ll be qualified for a variety of leadership positions in health promotion, such as senior manager of benefits and well-being, wellness account manager, and employee wellness specialist.
RELATED: Learn more about our Health and Wellness Management Graduates
Universities of Wisconsin Collaboration
The Health and Wellness Management program is a partnership of UW-Green Bay, UW-Parkside, UW-River Falls, and UW-Superior. Learn more about our campus partners and choosing a home campus.
UW Health and Wellness Management faculty specialty areas include: health and wellness marketing, wellness program management, healthcare consulting, community health and epidemiology, and management coaching.
Accreditation
Whether online or on campus, University of Wisconsin programs have a reputation for delivering world-class education and student support. Accreditation is your assurance that you will graduate with skills that are relevant to your field and valued by employers. The Health and Wellness Management program is approved by the University of Wisconsin Board of Regents and is fully accredited by the Higher Learning Commission.
Program Membership
The Health and Wellness Management program is a member of:
Admission and application requirements vary for the Master of Science in Health and Wellness Management and the certificate programs. Please review the following information carefully. Campuses may waive some of these requirements as part of the comprehensive application process.
To be eligible for the Master of Science in Health and Wellness Management students must meet the following requirements:
- bachelor’s degree, in any discipline, from an accredited university (min. 3.0 GPA).
Students with a GPA of less than 3.0 may be considered for provisional admission and should contact an enrollment adviser for more information.
Aptitude tests, such as the GRE, are not required for admission.
You will also need to submit the following application materials:
- official college transcripts,
- your resume,
- two letters of recommendation (professional or academic), and
- a personal statement of up to 1,000 words describing the reasons behind your decision to pursue this degree.
To be eligible for any of the certificate programs, students must meet the following requirements:
- bachelor’s degree, in any discipline, from an accredited university (min. 3.0 GPA).
Aptitude tests, such as the GRE, are not required for admission.
You may also need to submit the following application materials:
- Your resume,
- Two letters of recommendation (professional or academic),
- A personal statement of up to 1,000 words describing the reason behind your decision to pursue this certificate.
International Guidelines
This program welcomes online students from around the world. Online students do not qualify for an F-1 Student Visa to travel to the US, but instead can participate in our online courses remotely. If your native language is not English and/or you attended school outside of the US, you will likely need to provide proof of English language proficiency and an official translation or evaluation of academic transcripts. Requirements will vary based on a student’s academic history and home campus policies. For guidance about these requirements and how they apply to your specific situation, contact your preferred home campus admissions office.
If you would like to apply as an International Student for an on-campus program in the UW System, please refer to these resources through UW-HELP.
Application Deadline
All application materials need to be completed two weeks prior to the semester start to be considered for admission.
Are there specific enrollment/start times?
You may start the Master of Science in Health and Wellness Management, or any of the certificate programs, at the beginning of any semester. Fall semester begins in early September, spring semester in late January, and summer semester in early June.
How to Apply
While you are free to apply on your own, many prospective students find it helpful to speak with an enrollment adviser first.
Step 1. Visit the University of Wisconsin System Online Admission Application to login or create an account.
You will also need to choose a home campus from our program partners: UW-Green Bay, UW-Parkside, UW-River Falls, and UW-Superior. Learn more about our campus partners and choosing a home campus.
Step 2. Apply to your preferred home campus and select the “Health & Wellness Management-Collaborative” program. A nonrefundable $56 application fee is required for most graduate degree-seeking students applying to a UW System institution. *For a limited time, UW Extended Campus is offering an application fee waiver to those who haven’t yet applied for the Summer or Fall 2024 semesters. To redeem, use coupon code APPLY24 on the UW Online Application payment page.
Step 3. Send your resume, personal statement, and letters of recommendation; and arrange to have your official college transcripts (from each institution you attended) sent to the graduate student admissions office of the home campus to which you applied.
Step 1. Visit the University of Wisconsin System Online Admission Application to login or create an account.
You will also need to choose a home campus from our program partners: UW-Green Bay, UW-Parkside, UW-River Falls, and UW-Superior. Learn more about our campus partners and choosing a home campus.
Step 2. Apply to your preferred home campus as a “Graduate Non-Degree Applicant”.
- When asked “Are you applying as a degree-seeking student?” select “No”, and that you plan to take “Graduate” classes.
- Select your preferred home campus as the campus.
- Choose the certificate program you are applying to, “Foundations of Health and Wellness-Graduate Certificate”, “Leadership in Health and Wellness-Graduate Certificate”, or “Improving Health with Data and Policy-Graduate Certificate”, as applicable.
Skip the application fee section (not required for the certificate).
Step 3. Arrange to have your official college transcripts (from each institution you attended) sent to the graduate student admissions office of the home campus to which you applied.
Please request electronic transcripts, if this service is offered by your previous school(s), to be sent directly to the admissions email. Electronic transcripts are usually delivered more quickly than physical copies sent by mail.
Flexibility to earn your degree or a certificate. 100% online.
Stackable credentials allow you to build your skills and career on your own schedule, over time, whether you choose to earn the master’s degree or focus on developing skills in a specific area of concentration by completing a certificate.
Courses develop the skills required to apply a holistic approach to wellness program planning, whether you are leading health promotion initiatives in a workplace, community health agency, or other organization.
To earn the Master of Science in Health and Wellness Management (MS), students must complete all eleven courses (31 credits).
- Nine courses (3 credits per course)
- Capstone prep course (1 credit)
- Capstone project course (3 credits)
In the capstone course, students gain valuable, practical experience through a fieldwork project. Students may be able to complete the project with their current employer, or arrange for project work with an external organization. View examples of past capstone projects.
To earn any of the graduate certificates, students must complete the three courses (3 credits per course) in the certificate curriculum (9 credits).
- Foundations of Health and Wellness Management (stackable, 3 courses, 9 credits)
- Leadership in Health and Wellness (stackable, 3 courses, 9 credits)
- Improving Health with Data and Policy (stackable, 3 courses, 9 credits)
Courses and certificates can be taken in any sequence, with the exception of the capstone prep and project courses, which are typically taken in the final semester once all program courses have been completed.
How long will it take to earn my degree or certificate?
Courses in the Health and Wellness Management program are offered all three semesters in rotation. Completion time depends on how many courses you take during a semester and whether you attend all three semesters. Students in the program take, on average, 1-2 courses per semester. The program gives you the flexibility to formulate a completion plan with your academic advisor that takes into account time constraints such as work and personal obligations.
Note: as of the Fall 2023 semester, new students enrolling in the Master of Science in Health and Wellness Management will be required to take HWM 787 Capstone Prep, a one-credit capstone preparation course that provides an opportunity for students to prepare for their semester-long capstone project (HWM 790). The capstone prep course is the result of student feedback and is intended to provide students with a more positive and effective capstone experience.
Foundations of Health and Wellness-Graduate Certificate (FHW)
This stackable certificate introduces health and wellness principles and practices by examining the determinants of health, their underlying causes, and how they impact health outcomes. You'll learn how to apply a holistic approach and evidence-based practices to effectively address population health issues.
| Course | Credits |
|---|---|
Explore the determinants of health, health equity, and best practices in fostering holistic well-being. Students will use evidence-informed approaches to effectively promote individual and organizational well-being culture through multiple communication modalities. Explore the expectations and development of wellness professionals as agents of change. | 3 Credits |
Discover what evidence-based practice is and why it matters for health and wellness professionals. The course provides procedures and tools to explore reliable information about health determinants and intervention approaches (physical, mental, and social well-being). The course provides a practical application of the stages of evidence-based practice. | 3 Credits |
This course examines current population health issues by analyzing their biological, psychological, and social-environmental determinants. Taking a holistic focus, students apply evidenced-based approaches in health psychology. Create and deliver effective evidence-informed messaging to address these issues and positively impact health outcomes. | 3 Credits |
Leadership in Health and Wellness-Graduate Certificate (LHW)
This stackable certificate develops skills in wellness leadership including strategic planning; team building; budgeting, vendor selection, and contracts; using data to make informed decisions; project management; and social responsibility. You'll learn how to engage and lead a team of wellness professionals and promote a culture of well-being in a variety of settings.
| Course | Credits |
|---|---|
Determine an organization’s strategic direction by evaluating the external environment and stakeholder needs and taking inventory of what internal resources and capabilities are necessary. Use this information to establish specific actions, organizational structure and systems, ethical implications and the inclusive culture needed to achieve organizational goals. | 3 Credits |
Examine the planning, implementation, and evaluation of wellness programs as interrelated, cyclical activities. Students will implement the major strategic activities and processes involved in planning and evaluating wellness programs, aiming to foster a culture of well-being within diverse environments. | 3 Credits |
In this course, students will study organizations, their members, and analyze why people and groups behave as they do. Processes and methods that improve behavior, effectiveness, and efficiency in organizational settings will be examined. The course will also cover various methods for assessing organizational behavior and change. | 3 Credits |
Improving Health with Data and Policy-Graduate Certificate (HDP)
In this stackable certificate you'll learn how to better identify and address health issues by using data to make informed decisions, including methods for collecting, evaluating, and communicating this data to a variety of audiences. You'll also examine how federal, state, and local regulations, and healthcare systems influence health outcomes and equity.
| Course | Credits |
|---|---|
Prepares students collecting and analyzing data and evaluating research for designing wellness programs. Students will: 1) identify the health and wellness needs of diverse audiences, and 2) collect and evaluate data. Students will identify and utilize analytical tools for a given issue and consider the ethical implications of using these methods. | 3 Credits |
Understand the role of effective communication in health and wellness management. Apply multiple communication skills and tools tailored to a target audience to bring about change in an organizational or community context. | 3 Credits |
Students will examine the role of government agencies in shaping health policy and health equity. Students will analyze current federal, state, and local regulations and impacts on health outcomes as well as understand healthcare systems and insurance. Students will evaluate potential providers and contracts. An emphasis will be placed on ethical principles social responsibility and diversity, equity, and inclusion (DEI). | 3 Credits |
Master's Capstone (MS)
A capstone project is required to earn the master’s degree, and typically completed in the final semester.
| Course | Credits |
|---|---|
This course provides the opportunity for students to prepare for their semester-long capstone project. Students will identify a partner organization with whom they can collaborate for completion of their capstone project the following or a subsequent semester. Students will develop a project proposal designed to synthesize and apply information from the Master of Science in Health and Wellness Management curriculum. This course is only required for new students starting in Fall 2023 or later. Prerequisites: 18 credits in the program or with academic director consent | 1 Credits |
This course provides a cohesive experience designed to synthesize and apply information from the Master of Science in Health and Wellness Management curriculum. Students will complete an individual capstone experience that demonstrates thorough understanding of the knowledge, skills, and disposition necessary to be a successful health and wellness manager. Learn more about the Health and Wellness Management capstone, and for inspiration and ideas, explore past capstone projects. Prerequisite: HWM 787 Capstone Prep | 3 Credits |
Master's Degree
Courses will no longer be offered after the Summer 2024 semester.
| Course | Credits |
|---|---|
In this course, students will study emerging trends, innovations, and best practices in the health and wellness industry with an emphasis on preventative healthcare. Students will investigate major health challenges, programs, and policies to determine the influence of social, economic, multicultural, and global pressures on successful wellness practices. Prerequisites: HWM 700, HWM 705, HWM 710, HWM 720, HWM 730 *not offered after Summer 2024 | 3 Credits |
Course availability for the Health and Wellness Management program varies each semester, and is subject to change due to fluctuating enrollment. If you are a current student, please consult with your campus adviser prior to registration.
Program indicators appear after each course title in the course schedule, as follows:
- Master of Science in Health and Wellness Management (MS)
- Graduate Certificate in Foundations of Health and Wellness (FHW)
- Graduate Certificate in Leadership in Health and Wellness (LHW)
- Graduate Certificate in Improving Health with Data and Policy (HDP)
Note: as of the Fall 2023 semester, new students enrolling in the Master of Science in Health and Wellness Management will be required to take HWM 787 Capstone Prep, a one-credit capstone preparation course that provides an opportunity for students to prepare for their semester-long capstone project (HWM 790). The capstone prep course is the result of student feedback and is intended to provide students with a more positive and effective capstone experience.
Summer 2024
Request Permission NumberCourse Preview Week: May 21 - May 27, 2024
Semester Dates: May 28 - August 09, 2024
| Course | Credits |
|---|---|
Determine an organization’s strategic direction by evaluating the external environment and stakeholder needs and taking inventory of what internal resources and capabilities are necessary. Use this information to establish specific actions, organizational structure and systems, ethical implications and the inclusive culture needed to achieve organizational goals. | 3 Credits |
This course examines current population health issues by analyzing their biological, psychological, and social-environmental determinants. Taking a holistic focus, students apply evidenced-based approaches in health psychology. Create and deliver effective evidence-informed messaging to address these issues and positively impact health outcomes. | 3 Credits |
In this course, students will study emerging trends, innovations, and best practices in the health and wellness industry with an emphasis on preventative healthcare. Students will investigate major health challenges, programs, and policies to determine the influence of social, economic, multicultural, and global pressures on successful wellness practices. Prerequisites: HWM 700, HWM 705, HWM 710, HWM 720, HWM 730 *not offered after Summer 2024 | 3 Credits |
Fall 2024
Request Permission NumberCourse Preview Week: August 27 - September 02, 2024
Semester Dates: September 03 - December 13, 2024
| Course | Credits |
|---|---|
Explore the determinants of health, health equity, and best practices in fostering holistic well-being. Students will use evidence-informed approaches to effectively promote individual and organizational well-being culture through multiple communication modalities. Explore the expectations and development of wellness professionals as agents of change. | 3 Credits |
Understand the role of effective communication in health and wellness management. Apply multiple communication skills and tools tailored to a target audience to bring about change in an organizational or community context. | 3 Credits |
Discover what evidence-based practice is and why it matters for health and wellness professionals. The course provides procedures and tools to explore reliable information about health determinants and intervention approaches (physical, mental, and social well-being). The course provides a practical application of the stages of evidence-based practice. | 3 Credits |
Examine the planning, implementation, and evaluation of wellness programs as interrelated, cyclical activities. Students will implement the major strategic activities and processes involved in planning and evaluating wellness programs, aiming to foster a culture of well-being within diverse environments. | 3 Credits |
In this course, students will study organizations, their members, and analyze why people and groups behave as they do. Processes and methods that improve behavior, effectiveness, and efficiency in organizational settings will be examined. The course will also cover various methods for assessing organizational behavior and change. | 3 Credits |
This course provides the opportunity for students to prepare for their semester-long capstone project. Students will identify a partner organization with whom they can collaborate for completion of their capstone project the following or a subsequent semester. Students will develop a project proposal designed to synthesize and apply information from the Master of Science in Health and Wellness Management curriculum. This course is only required for new students starting in Fall 2023 or later. Prerequisites: 18 credits in the program or with academic director consent | 1 Credits |
Spring 2025
Registration Opens: November 11, 2024
Course Preview Week: January 21 - January 27, 2025
Semester Dates: January 28 - May 09, 2025
| Course | Credits |
|---|---|
Determine an organization’s strategic direction by evaluating the external environment and stakeholder needs and taking inventory of what internal resources and capabilities are necessary. Use this information to establish specific actions, organizational structure and systems, ethical implications and the inclusive culture needed to achieve organizational goals. | 3 Credits |
Prepares students collecting and analyzing data and evaluating research for designing wellness programs. Students will: 1) identify the health and wellness needs of diverse audiences, and 2) collect and evaluate data. Students will identify and utilize analytical tools for a given issue and consider the ethical implications of using these methods. | 3 Credits |
This course examines current population health issues by analyzing their biological, psychological, and social-environmental determinants. Taking a holistic focus, students apply evidenced-based approaches in health psychology. Create and deliver effective evidence-informed messaging to address these issues and positively impact health outcomes. | 3 Credits |
Students will examine the role of government agencies in shaping health policy and health equity. Students will analyze current federal, state, and local regulations and impacts on health outcomes as well as understand healthcare systems and insurance. Students will evaluate potential providers and contracts. An emphasis will be placed on ethical principles social responsibility and diversity, equity, and inclusion (DEI). | 3 Credits |
This course provides a cohesive experience designed to synthesize and apply information from the Master of Science in Health and Wellness Management curriculum. Students will complete an individual capstone experience that demonstrates thorough understanding of the knowledge, skills, and disposition necessary to be a successful health and wellness manager. Learn more about the Health and Wellness Management capstone, and for inspiration and ideas, explore past capstone projects. Prerequisite: HWM 787 Capstone Prep | 3 Credits |
The Health and Wellness Management program was developed in partnership with experts across various disciplines to prepare graduates for successful leadership roles in health promotion and wellness management in a variety of settings. Program outcomes are based on current standards and best practices.
Upon completion of your master’s degree, you will have achieved the following learning outcomes:
Demonstrate effective professional communication skills for diverse audiences.
- Demonstrate effective use of communication technologies across multiple modalities to deliver messages.
- Assess the needs of the audience to create and deliver effective evidence-informed messaging.
Demonstrate effective leadership skills in a variety of settings.
- Utilize strategic planning approaches to advance a culture of well-being.
- Build and lead a team of internal and external stakeholders to develop and promote a culture of well-being.
Apply appropriate management practices to advance a culture of well-being.
- Forecast expenses, returns, and trends to create and manage program budgets.
- Justify the value of a culture of well-being as part of an organization and community.
- Collect and analyze data to make informed decisions.
- Apply principles of project management to lead initiatives.
Evaluate the impact of the social, legal, and ethical environment on health and wellness programs.
- Analyze current federal, state, and local regulations and how they influence health outcomes.
- Evaluate potential providers and the documents necessary to contract their services.
- Apply principles of ethics and social responsibility in wellness management decisions.
Utilize evidence-based practices to design holistic wellness initiatives.
- Analyze the determinants of health, their underlying causes, and how they impact health outcomes.
- Apply a holistic approach to effectively promote population health and well-being.
Upon completion of this certificate, you will have achieved the following learning outcomes:
- Demonstrate effective use of communication technologies across multiple modalities to deliver messages.
- Assess the needs of the audience to create and deliver effective evidence-informed messaging.
- Justify the value of a culture of well-being as part of an organization and community.
- Analyze the determinants of health, their underlying causes, and how they impact health outcomes.
- Apply a holistic approach to effectively address identified population health issues.
Upon completion of this certificate, you will have achieved the following learning outcomes:
- Utilize strategic planning approaches to advance a culture of well-being.
- Build and lead a team of internal and external stakeholders to develop and promote a culture of well-being.
- Forecast expenses, revenues, and trends to create and manage program budgets.
- Justify the value of a culture of well-being as part of an organization or community.
- Collect and analyze data to make informed decisions.
- Apply principles of project management to lead initiatives.
- Evaluate potential providers and the documents necessary to contract their services.
- Apply principles of ethics and social responsibility in wellness management decisions.
Upon completion of this certificate, you will have achieved the following learning outcomes:
- Demonstrate effective use of communication technologies across multiple modalities to deliver messages.
- Assess the needs of the audience to create and deliver effective evidence-informed messaging.
- Collect and analyze data to make informed decisions.
- Analyze current federal, state, and local regulations and how they influence health outcomes.
- Evaluate potential providers and the documents necessary to contract their services.
- Apply principles of ethics and social responsibility in wellness management decisions.
Tuition is a flat fee of $750 per credit. There are no additional course or program fees, with the exception of textbooks which are purchased separately.
- You’ll pay the same tuition whether you live in Wisconsin or out of state.
- You will not pay technology fees. If software or special technology is required in a course, it will be provided to you and is included in tuition.
- You will not pay segregated fees (fees for student services, activities, programs, and facilities).
- Textbooks are purchased separately and are not included in tuition.
- $23,250 total tuition for 31-credit master’s degree.
- $6,750 total tuition for 9-credit graduate certificate.
Financial Aid
Financial aid may be available for students who qualify and is awarded by your home campus. Learn more about our campus partners and choosing a home campus.
Contact your home campus financial aid office for more information:
- UW-Green Bay Financial Aid
- UW-Parkside Financial Aid
- UW-River Falls Financial Aid
- UW-Superior Financial Aid
Please check with your home campus regarding minimum credits required to qualify for financial aid as a full- or part-time student.
Ways to Pay for Your Education
As a returning adult student, you may consider the following sources of financial assistance to help with the cost of your education:
- Grants—award is usually based on financial need. Grants, unlike loans, generally do not have to be repaid.
- Scholarships—usually based on academic merit, financial need, or other criteria, awarded by a wide range of organizations. Scholarships do not need to be repaid.
- Loans—a loan is money you borrow and must pay back with interest. Student loans are available from the federal government, private sources such as a bank or financial institution, or other sources. Federal student loans usually have lower interest rates than private loans, and offer flexible repayment plans.
- Military benefits—aid available to eligible veterans and current members of the military.
- Tuition reimbursement—a benefit offered by companies to their employees to help pay for education. Ask your human resources department if your company offers this benefit.
- Education tax benefits—research possible tax benefits with the Internal Revenue Service (IRS).
Your first step when applying for federal and state financial aid is completing the Free Application for Federal Student Aid (FAFSA). Federal financial aid is distributed on a first-come, first-served basis. Students who apply early have a better chance of receiving aid, including grant aid that does not have to be repaid.
UW Extended Campus Grants and Scholarships
You may be eligible for a grant or scholarship as a student in a semester-based collaborative program through UW Extended Campus. More information can be found here.
Experience UW Health and Wellness Management
Learn about health and wellness management, meet the faculty, read student stories, and more. Read the blog.