Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis.
Semesters Offered: Fall 2024, Fall 2025
Credits: 3
Degree Level: Master's
Course Track: Business Management Track