ABT 750 Biotechnology Marketing and Entrepreneurship

Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis.

ABT 750 course syllabus

Semesters Offered: Fall 2022

Credits: 3

Degree Level: Master's

Course Track: Business Management Track