University of Wisconsin Extended Campus is now Wisconsin Online Collaboratives! This name reflects the partnerships of the 13 universities within the Universities of Wisconsin–our state's premier system of public higher education. Through these partnerships we will continue to support online degrees, certificates and courses–along with support services to you.

HCA 710 Communications and Marketing in Healthcare

This course focuses on the use and analysis of communication strategies to inform and influence individual and community decisions that impact health. You will explore topics such as the social construction of health, social support, literacy, survivorship, social and community issues, risk management, marketing and public relations, health messaging and promotional campaigns, theory application, and identity across contexts.

HCA 710 course syllabus

Semesters Offered: Fall 2024

Credits: 3

Degree Level: Master's