HCA 710 Communications and Marketing in Healthcare

This course focuses on the use and analysis of communication strategies to inform and influence individual and community decisions that impact health. You will explore topics such as the social construction of health, social support, literacy, survivorship, social and community issues, risk management, marketing and public relations, health messaging and promotional campaigns, theory application, and identity across contexts.

HCA 710 course syllabus

Semesters Offered: Fall 2022, Spring 2022, Spring 2023, Summer 2022

Credits: 3

Degree Level: Master's